Google Tag Manager (GTM) is a tool from Google that allows you to manage and deploy tracking codes (tags) on your website without having to edit the code of the site directly. With GTM, you can easily add and update tags for various analytics and marketing tools, such as Google Analytics, Google Ads conversion tracking and more.

Using GTM with GA4 can make it easier to manage and deploy the necessary tracking codes for GA4 on your website. GTM can help ensure that your GA4 implementation is correct and up to date, without requiring any manual coding changes to your site.

So using GTM with GA4 can help streamline the implementation and management of tracking codes on your website, making it easier to track and analyze your website’s performance.