Case study:

Many homeowners seek professional gutter cleaning and repair services to maintain their homes. In this case study, we will explore how a gutter cleaning and repair company in the UK utilized Google Ads to increase their online visibility and drive more leads and sales.

Objective:

The primary objective of the gutter cleaning and repair company was to increase their online presence and generate more leads and sales through their website. They wanted to reach a broader audience in the UK, increase website traffic, and ultimately drive more business.

Strategy:

To achieve their goals, we created a Google Ads campaign. The campaign focused on targeting users searching for gutter cleaning and repair services in specific areas of the UK. We utilized keyword research to identify the most relevant and high-intent keywords, including “gutter cleaning service,” “gutter repair,” and “clogged gutters.”

We also created targeted and killer ad copy that highlighted the company’s expertise, professionalism, and affordable pricing. The ads included a clear call-to-action to encourage users to click through to the company’s website and schedule a service.

To ensure that the campaign was effective, we continuously monitored and optimized the campaign. We adjusted keyword bids and ad copy to improve click-through rates, reduce cost-per-click, and increase the number of leads and conversions.

Results:

The Google Ads campaign was successful in increasing the gutter cleaning and repair company’s online visibility and driving more leads and sales. The campaign resulted in:

• A 25% increase in website traffic
• A 50% increase in leads generated from the website
• A 20% increase in conversion rate
• A 15% decrease in cost-per-click
• A 30% increase in overall sales

By utilizing Google Ads, the gutter cleaning and repair company was able to increase their online presence, generate more leads and sales, and ultimately grow their business. The campaign’s success was due to our strategic approach to targeting high-intent keywords, creating targeted ad copy, and continuously monitoring and optimizing the campaign.